Privacy policy

Last updated: April 28, 2025

This Privacy Policy describes how RoseFord (the 'Site', 'we', 'us' or 'our') collects, uses and shares your personal data when you visit our Site, use our services or make a purchase at roseford.store (the 'Site') or otherwise communicate with us regarding the Site (collectively the 'Services'). For the purpose of this Privacy Policy, 'you' and 'your' refer to you as a user of the Services, whether you are a customer, website visitor or another person from whom we have collected information pursuant to this Privacy Policy.

Read this Privacy Policy carefully.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on the Site, update the 'Last Updated' date, and take all other steps required by applicable law.

How we collect and use your personal data

To provide the Services, we collect personal information about you from various sources, as set out below. The information we collect and use depends on your interactions with us.

In addition to the specific uses set out below, we may use the information we collect about you to communicate with you, to provide or improve the Services, to comply with all applicable legal obligations, to enforce applicable Terms of Service, and to protect or defend the Services, our rights, and the rights of our users or others.

What personal data we collect

The type of personal data we obtain about you depends on your interactions with our Site and your use of our Services. When we use the term 'personal data', we mean data that identifies you, relates to you, describes you, or can be linked to you. The following sections describe the categories and specific types of personal data that we collect.

Information that we collect directly from you

Information that you provide to us directly via our Services may include the following:

  • Contact details , including your name, address, telephone number, and email address.
  • Order details , including your name, billing address, delivery address, payment confirmation, email address, and phone number.
  • Account details , including your username, password, security questions, and other information used for account security.
  • Information from customer support , including the information you share in communication with us, for example when you send a message via the Services.

For some features of the Services, it may be necessary for you to provide us with certain information about yourself directly. You may choose not to provide this information, but in that case, you may not be able to use or access these features.

Information we collect about your usage

We may also automatically collect certain information about your interaction with the Services (' Usage Data '). To do so, we may use cookies, pixels, and similar technologies (" Cookies "). Usage Data may include information about how you visit and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information about your interaction with the Services.

Information we obtain from third parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

  • Companies that support our Site and Services, such as Shopify.
  • Our payment processors, who collect payment data (for example, bank account, credit card or debit card details, billing address) to process your payment, fulfill your orders and deliver the products or services you have requested, so that we can perform the agreement we have with you.
  • When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties with whom we collaborate may automatically collect certain information using online tracking technologies, such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

All information we obtain from third parties is treated in accordance with this Privacy Policy. See also the section below, Websites and links from third parties.

How we use your personal data

  • Delivery of products and services. We use your personal data to provide you with the Services in accordance with the agreement we have with you, including processing your payments, fulfilling your orders, sending notifications regarding your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating returns and exchanges, and other features and functionalities related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services you might wish to use. In this case, Shopify processes your data as set out in the Privacy Policy and the Consumer Privacy Policy.

Marketing and advertising. We may use your personal data for marketing and promotional purposes, such as sending communications by email, SMS or post and showing relevant advertisements. Where required, we rely on your consent. Otherwise, our legal basis is our legitimate interest in promoting and improving our products and Services under the UK GDPR.

Security and fraud prevention. We use personal data to detect, investigate and act against possible fraudulent, illegal or malicious activity. Our legal basis is our legitimate interest in protecting our business, Site and customers under the UK GDPR.

Communication and service improvement. We use personal data to provide customer support and improve our Services. Our legal basis is our legitimate interest in communicating with customers and maintaining our business relationship under the UK GDPR.

Cookies

Like many websites, we use Cookies. Information about cookies used by Shopify is available in the Shopify Cookie Policy. We use Cookies to support and improve the Site and Services, remember preferences, measure performance and understand how customers use the Site. We may also allow service providers and advertising partners to use Cookies where permitted by law.

Most browsers automatically accept cookies by default, but you can configure your browser in the browser settings to delete or reject cookies. Please note that deleting or blocking cookies may negatively impact your user experience and may cause some Services, including certain features and general functionality, to not work correctly or to no longer be available. Furthermore, blocking cookies may not completely prevent the way we share information with third parties, such as our advertising partners.

How we disclose personal data

In certain circumstances, we may disclose your personal data to third parties for contract performance, legitimate purposes, and other reasons covered by this Privacy Policy. Such circumstances may include:

  • With suppliers or other third parties who perform services on our behalf (for example, IT management, payment processing, data analysis, customer support, cloud storage, handling, and shipping).
  • With business and marketing partners to provide services and show advertisements to you. Our business and marketing partners will use your data in accordance with their own privacy statements.
  • When you instruct us, request us, or otherwise give permission to pass on certain data to third parties, for example to deliver products to you or via your use of social media widgets or login integrations, with your consent.
  • With our affiliates or otherwise within our group of companies, in our legitimate interests to run a successful business.
  • In connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable Terms of Service, and to protect or defend the Services, our rights, and the rights of our users or others.

We disclose We disclose the following categories of personal data and sensitive personal information about users for the purposes set out above in 'How we collect and use your personal data' and 'How we disclose personal data' :

Category Recipient categories
• Identification data such as basic contact details and certain order and account information
• Commercial information such as information about orders, shopping, and customer support
• Internet or other similar network activity, such as usage data
• Geolocation data such as locations determined by an IP address or other technical measures		 • Suppliers and third parties providing services on our behalf (such as internet providers, payment processors, fulfillment partners, customer support partners, and data analytics providers)
• Business and marketing partners
• Affiliates

We do not use or disclose sensitive personal data without your consent or for the purpose of inferring characteristics about you.

With your permission, we share personal data as follows to carry out advertising and marketing activities.

Third-party websites and links.

Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or operated by us, it is important that you read their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information on these sites. Information that you provide in public or semi-public locations, including information that you share on third-party social networks, may also be visible to other users of the Services and/or users of these third-party platforms, without limitation as to its use by us or by a third party. The inclusion of such links on our Site does not in itself imply endorsement of the content on such platforms or of their owners or operators, except as stated in the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal data about children. If you are the parent or guardian of a child who has provided us with personal data, you can contact us using the contact information below to request that it be deleted.

As of the effective date of this Privacy Policy, we are not actually aware that we 'share' or 'sell' (as these terms are defined in applicable law) personal data of persons under the age of 16.

Security and storage of your data

Please note that no security measure is perfect or impenetrable and that we cannot guarantee 'perfect security'. Furthermore, it is possible that data you send to us is not secure during transmission. We advise you not to use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal data depends on various factors, such as whether we need the data to maintain your account, to provide the Services, to comply with legal obligations, to resolve disputes, or to comply with other applicable contracts and policies.

Your rights

Depending on where you live, you may have some or all of the rights listed below regarding your personal data. However, these rights are not absolute and may only apply under certain circumstances, and in certain cases we may refuse your request, to the extent permitted by law.

  • Right of access/knowledge : You may have the right to request access to the personal data we hold about you, including details about how we use and share your data.
  • Right to erasure : You may have the right to request that we delete the personal data we hold about you.
  • Right to correction : You may have the right to request that we correct inaccurate personal data that we hold about you.
  • Right to portability : Under certain circumstances and with certain exceptions, you may have the right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party.
  • Right to opt out of sales, sharing, or targeted advertising : You may have the right to request that we do not 'sell' or 'share' your personal data, or to opt out of the processing of your personal data for purposes considered to be 'targeted advertising', as defined in applicable privacy laws. Please note that if you visit our Site while the Global Privacy Control opt-out preference signal is enabled, we will automatically treat this, depending on your location, as a request to opt out of the 'selling' or 'sharing' of information for the device and browser you are using to visit the Site.
  • Restriction of processing : You may have the right to ask us to stop or restrict the processing of personal data.
  • Withdrawal of consent : When we need your consent to process your personal data, you may have the right to withdraw this consent.
  • Appeal : You may have the right to appeal our decision if we refuse to process your request. You can do this by responding directly to our refusal.
  • Manage communication preferences : We may send you promotional emails, and you can unsubscribe from receiving them at any time by using the unsubscribe option included in the emails we send you. If you unsubscribe, we may still send you non-promotional emails, such as emails regarding your account or orders you have placed.

You may exercise any of these rights where indicated on our Site or by contacting us via the contact details below.

We will not discriminate against you when you exercise any of these rights. We may need to collect information about you to verify your identity, such as your email address or account details, before providing a substantive response to the request. In accordance with applicable law, you may designate an authorized representative to submit requests on your behalf to exercise your rights. Before we accept such a request from an authorized representative, we require the representative to provide proof of this authorization to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request in a timely manner, as required under applicable law.

Complaints

If you have a complaint about how we process your personal data, please contact us using the details below. If you are not satisfied with our response, you may complain to the UK Information Commissioner’s Office through ico.org.uk.

International users

Please note that we may transfer, store, and process your personal data outside the country in which you reside. Your personal data is also processed by staff and external service providers and partners in these countries.

If we transfer personal data outside the United Kingdom, we use a lawful transfer mechanism, such as UK adequacy regulations, the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses, as applicable.

Trade name: RoseFord
Operator: ALDERSTEEL LTD
Company number: 17243968
Business address: Grindal St, London SE1 7RJ, UK
Phone: +44 20 3345 6789
Email: support@roseford.store